Industrial and Commercial Marketing
Web Design and Development

Search Engine Optimization

Search Engines read your pages just as your visitors read your pages. Many sites do have design problems that can greatly affect Search Engine rankings and Website Visibility. Some of those problems that interfere with the potential to gain visitors, users, business and revenue opportunity.

Title Tags - your page title tags should be "Tiger" title tags. What it looks like: <Title>Your Title Tag</Title>

Your title tag should include more than your company name and should include keyword phrases while at the same time being readable. Each of your pages should have one.

Page Copy - No Content. There should be 200-250 words on a page for the search engines. More importantly the pages should contain researched key word rich phrases while not losing the readability. Think of your audience and how they search for what you offer.

Frames - Sites using frames can cause big problems if you are wanting to be found by the search engines. Search Engines see no copy and users generally do not like frames. Often a redesign is recommended in order to gain that Internet visibility.

Flash - Search Engines cannot index pages made entirely of Flash. Avoid submitting pages made mainly with flash. You need page copy. Unless you follow HTML hyperlinks to your other pages none of you pages will get spidered by the Search Engines.

	Avoid the Following: Don't try to trick the Search Engines. It is Bad Business. They don't like it and they won't like you for trying it. You risk being banned. Why risk it? Don't...List keywords just to list keywords that don't apply to you within your pages or within your HTML code just to get found. Don't...Use same color text as background of page. You are spamming and spamming is not liked by the Search Engines. Don't...Apply more than One Title tag to each page. That is also Spamming. Don't...Duplicate and Submit Identical Pages.

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